Advertising Accuracy.. or Lack of..

1rd January 2009

Now I don't mind a bit of artistic license when it comes to advertising, but I have my limits. Recently more TV adverts have glaringly inaccurate parts to them and are still broadcast as if they are truths. The big offenders to get my goat so far this year are the PC World sale advert and the Change4Life campaign about healthy eating.

Don't get me wrong, I think raising awareness about eating properly, exercise etc is needed. Apparently 10% of parents thought jaffa cakes counted towards your daily recommended amount of fruit, how scary is that! Lack of knowledge, apathy, social...